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Over at Dynamic Ecology this morning Jeremy Fox has a post giving advice on how to decide where to submit a paper. It’s the same basic advice that I received when I started grad school almost 15 years ago and as a result I don’t think it considers some rather significant changes that have happened in academic publishing over the last decade and a half. So, I thought it would be constructive for folks to see an alternative viewpoint. Since this is really a response to Jeremy’s post, not a description of my process, I’m going to use his categories in the same order as the original post and offer my more… youthful… perspective.

• Aim as high as you reasonably can. The crux of Jeremy’s point is “if you’d prefer for more people to read and think highly of your paper, you should aim to publish it in a selective, internationally-leading journal.” From a practical perspective journal reputation used to be quite important. In the days before easy electronic access, good search algorithms, and social networking, most folks found papers by reading the table of contents of individual journals. In addition, before there was easy access to paper level citation data, and alt-metrics, if you needed to make a quick judgment on the quality of someones science the journal name was a decent starting point. But none of those things are true anymore. I use searches, filtered RSS feeds, Google Scholar’s recommendations, and social media to identify papers I want to read. I do still subscribe to tables of contents via RSS, but I watch PLOS ONE and PeerJ just as closely as Science and Nature. If I’m evaluating a CV as a member of a search committee or a tenure committee I’m interested in the response to your work, not where it is published, so in addition to looking at some of your papers I use citation data and alt-metrics related to your paper. To be sure, there are lots of folks like Jeremy that focus on where you publish to find papers and evaluate CVs, but it’s certainly not all of us.
• Don’t just go by journal prestige; consider “fit”. Again, this used to mater more before there were better ways to find papers of interest.
• How much will it cost? Definitely a valid concern, though my experience has been that waivers are typically easy to obtain. This is certainly true for PLOS ONE.
• How likely is the journal to send your paper out for external review? This is a strong tradeoff against Jeremy’s point about aiming high since “high impact” journals also typically have high pre-review rejection rates. I agree with Jeremy that wasting time in the review process is something to be avoided, but I’ll go into more detail on that below.
• Is the journal open access? I won’t get into the arguments for open access here, but it’s worth noting that increasing numbers of us value open access and think that it is important for science. We value open access publications so if you want us to “think highly of your paper” then putting it where it is OA helps. Open access can also be important if you “prefer for more people to read… your paper” because it makes it easier to actually do so. In contrast to Jeremy, I am more likely to read your paper if it is open access than if it is published in a “top” journal, and here’s why: I can do it easily. Yes, my university has access to all of the top journals in my field, but I often don’t read papers while I’m at work. I typically read papers in little bits of spare time while I’m at home in the morning or evenings, or on my phone or tablet while traveling or waiting for a meeting to start. If I click on a link to your paper and I hit a paywall then I have to decide whether it’s worth the extra effort to go to my library’s website, log in, and then find the paper again through that system. At this point unless the paper is obviously really important to my research the activation energy typically becomes too great (or I simply don’t have that extra couple of minutes) and I stop. This is one reason that my group publishes a lot using Reports in Ecology. It’s a nice compromise between being open access and still being in a well regarded journal.
• Does the journal evaluate papers only on technical soundness? The reason that many of us think this approach has some value is simple, it reduces the amount of time and energy spent trying to get perfectly good research published in the most highly ranked journal possible. This can actually be really important for younger researchers in terms of how many papers they produce at certain critical points in the career process. For example, I would estimate that the average amount of time that my group spends getting a paper into a high profile journal is over a year. This is a combination of submitting to multiple, often equivalent caliber, journals until you get the right roll of the dice on reviewers, and the typically extended rounds of review that are necessary to satisfy the reviewers about not only what you’ve done, but satisfying requests for additional analyses that often aren’t critical, and changing how one has described things so that it sits better with reviewers. If you are finishing your PhD then having two or three papers published in a PLOS ONE style journal vs. in review at a journal that filters on “importance” can make a big difference in the prospect of obtaining a postdoc. Having these same papers out for an extra year accumulating citations can make a big difference when applying for faculty positions or going up for tenure if folks who value paper level metrics over journal name are involved in evaluating your packet.
• Is the journal part of a review cascade? I don’t actually know a lot of journals that do this, but I think it’s a good compromise between aiming high and not wasting a lot of time in review. This is why we think that ESA should have a review cascade to Ecosphere.
• Is it a society journal? I agree that this has value and it’s one of the reasons we continue to support American Naturalist and Ecology even though they aren’t quite as open as I would personally prefer.
• Have you had good experiences with the journal in the past? Sure.
• Is there anyone on the editorial board who’d be a good person to handle your paper? Having a sympathetic editor can certainly increase your chances of acceptance, so if you’re aiming high then having a well matched editor or two to recommend is definitely a benefit.

To be clear, there are still plenty of folks out there who approach the literature in exactly the way Jeremy does and I’m not suggesting that you ignore his advice. In fact, when advising my own students about these things I often actively consider and present Jeremy’s perspective. However, there are also an increasing number of folks who think like I do and who have a very different set of perspectives on these sorts of things. That makes life more difficult when strategizing over where to submit, but the truth is that the most important thing is to do the best science possible and publish it somewhere for the world to see. So, go forth, do interesting things, and don’t worry so much about the details.

UPDATE: More great discussion here, here, here and here. [If I missed yours just let me known in the comments and I"ll add it]