People find blog posts in different ways. Some visit the website regularly, some subscribe to email updates, and some subscribe using the blog’s feed. Feeds can be a huge time saver for processing the ever increasing amount of information that science generates, by placing much of that information in a single place in a simple, standardized, format. It also lets you consume one piece of information at a time and keeps your inbox relatively free of clutter (for more about why using a feed reader is awesome see this post).
When setting up their feeds bloggers can choose to either provide the entire content of the post, or just a small teaser that contains just the first few sentences of the post. In this post I am going to argue that science bloggers should choose to provide full posts.
The core reason is that we are are doing this to facilitate scientific dialog, and we are all very busy. In addition to the usual academic work load of teaching, doing research, and helping our departments and universities function, we are now dealing with keeping up with a rapidly expanding literature plus a bloom of scientific blogs, tweets, and status updates (and oh yeah, some of us even have personal lives). This means that we are consuming a massive amount of information on a daily basis and we need to be able to do so quickly. I squeeze this in during small windows of time (bus rides home, gaps between meetings, while I’m running my toddler’s bath) and often on a mobile device.
I can do this easily if I have full feeds. I open my feed reader, open the first item, read it, move on to the next one. My brain knows exactly what format to expect, cognitive load is low, and the information is instantly available. If instead I encounter a teaser, I first have to make a conscious decision about whether or not I want to click through to the actual post, then I have to hit the link, wait for the page to load (which can still be a fairly long time on a phone), adjust to a format that varies widely across blogs, often adjust the zoom and rotate my screen (if I’m reading on my phone), read the item, and then return to my reader. This might not seem like a huge deal for a handful of items, but multiply the lost time by a few hundred or a few thousand items a week and it adds up in a hurry. On top of that I store and tag full-text, searchable, copies of posts for all of the blogs I follow in my feed reader so that I can find posts again. This is handy when I remember there is a post I want to either share with someone or link to, but can’t remember who wrote it.
So, if your blog doesn’t provide full feeds this means three things. First, I am less likely to read a post if it’s a teaser. It costs me extra time, so the threshold for how interesting it needs to be goes up. Second, if I do read it I now have less time to do other things. Third, if I want to find your post again to recommend it to someone or link to it, the chances of my doing so successfully are decreased. So, if your goal is science communication, or even just not being disrespectful of your readers’ time, full feeds are the way to go.
This all goes for journal tables of contents as well. As I’ve mentioned before, if the journal feed doesn’t include the abstracts and the full author line, it is just costing the papers readers, and the journal’s readers time, and therefore making the scientific process run more slowly than it could.
So, bloggers and journal editors, for your readers sake, for sciences sake, please turn on full feeds. It will only take you two minutes. It will save science hundreds of hours. It will probably be this most productive thing you do for science all week.